Promoting your Web App with supporting mediums
A new report released by Ars Technica illustrates that the iPhone OS, which includes the iPhone and the iPod Touch, accounts for the vast majority of mobile internet access market share.
The announcement that version 3.0 of the iPhone OS will address nearly every significant criticism of the iPhone should only boost these numbers. With such numbers, the opportunity for previously untenable entry points for your web application abound. Additionally, Adobe Air allows for the creation of cross-platform desktop applications with real-time access to your web application's data which means that with just two additional support applications you can now offer the services provided by your web application synchronously or asynchronously to all desktop and most mobile clients. Faced with reduced investment opportunities and declining marketing budgets, the angle funded or bootstrapping entrepreneur would be wise to consider tapping into concentrations of users around places like the App Store and Facebook and expanding entry points to include mobile devices and desktop applications.